We are Live Ops Experts
What are "live ops" for us?
Live Operations (Live Ops) is usually defined as all the improvements a team will make to a game while it’s live.
This could mean just adding in the features and improvements missing from the MVP soft launch, or it could mean adding new levels to a game after launch.
Regularly updating your game has been proven time and time again to stabilize your DAU rate, increase engagement, and drive profits. However, constantly updating your game is also very costly.
That’s what live ops is about: defining and improving how you maintain a product for the long term while keeping your maintenance costs as low as possible.
LIVE OPS INCLUDE
CONTENT:
Creation of new game content to keep your players engaged and excited while minimizing production costs.
COMMUNITY MANAGEMENT:
Management of customer support, social media accounts, and other points of contact with the player. Ensure players can give feedback and you can get problems fixed quickly.
OFFER & PROMOTION:
Upselling player’s currency conversions and in-app purchases, generating more revenue.
CONTINUAL PRODUCT IMPROVEMENT:
Aside from analyses and tests, we also use feedback to create new features and improve products over time.
EVENTS:
Development of new and special events that encourage players to play in new ways, which generates greater engagement and/or revenue.